samsung fair

We had the pleasure of designing, managing, and building Samsung’s stand at this year’s Elkjøp Campus Fair – one of the largest training and inspiration events for consumer electronics and home appliance industry in the Nordics. The stand spanned 294 sqm and was split into two main parts:

TECH Week
In the first week, we installed a stand focused on Samsung’s MX, IT, and TV product categories. Visitors got hands-on with the latest technology through interactive zones and live demos. The 294 sqm stand was custom-designed to support both product displays and training sessions.

HOME Week
After TECH Week, the stand was reconfigured to suit the needs of HOME Week, shifting the focus to Samsung’s home appliances. The stand was scaled down to 144 sqm and redesigned to highlight stylish, practical solutions for the modern home.

Throughout both weeks, Samsung hosted training sessions for Elkjøp employees from Norway, Sweden, Denmark, and Iceland. These sessions provided an engaging platform to strengthen product knowledge and enhance customer experience. We are proud to have helped bring this concept to life – delivering a stand that was functional, engaging, and visually on point.